Conventional loans
A conventional loan is a mortgage that follows Fannie Mae or Freddie Mac rules instead of a government program. In 2026 it covers one-unit homes up to $832,750 in every Wisconsin county, and its mortgage insurance can come off as you build equity.
A conventional loan is a mortgage that isn't insured or guaranteed by a government agency; it's underwritten to Fannie Mae or Freddie Mac guidelines and sold to them after closing.
That makes it the most flexible loan I offer. It works for a primary home in Milwaukee, a lake place up north (see my post on buying a cabin in Wisconsin) or a rental property. Buyers with steady income and reasonably clean credit usually land here, but credit guidelines vary by program and lender; I'll tell you exactly where you stand after a quick review.
Conventional loans come in fixed-rate and adjustable-rate versions. My post on ARM vs. fixed-rate mortgages in Wisconsin explains when an adjustable rate can make sense.
The 2026 conforming loan limit is $832,750 for a one-unit home, and it applies in all 72 Wisconsin counties, per FHFA's announcement and HUD's county lookup.
| Property type | 2026 limit (all Wisconsin counties) |
|---|---|
| 1 unit | $832,750 |
| 2 units | $1,066,250 |
| 3 units | $1,288,800 |
| 4 units | $1,601,750 |
Need to borrow more than that? You're in jumbo loan territory, which has its own guidelines.
Private mortgage insurance (PMI) is required when your down payment is below the threshold lenders set for conventional loans, and the federal Homeowners Protection Act gives you a clear path to remove it.
Those rules cover conventional loans on single-family primary residences closed on or after July 29, 1999, per the CFPB. Lender-paid MI works differently. My post on how to get rid of PMI walks through timing in more detail.
Want a straight answer for your situation?
HomeReady (Fannie Mae) and Home Possible (Freddie Mac) are conventional loans for buyers whose qualifying income is at or below a set share of the area median income where they're buying.
You don't have to be a first-time buyer, the home must be your principal residence, and a homeownership education course such as Fannie Mae's free HomeView may be required. The mortgage insurance can still be cancelled once you build enough equity. Because the income cap is tied to the census area, the same household can qualify in one Milwaukee neighborhood and not another, so I check the exact address. First-time buyers should also compare WHEDA, covered on my first-time homebuyer page.
A conventional loan usually wins when your credit is strong and you want mortgage insurance that goes away; FHA often wins when credit is thinner or debts run higher.
Conventional also tends to be cleaner for condos, second homes and investment property, and it accepts gift funds from family. I price both on the same house before you decide. See my conventional vs. FHA comparison or the full FHA loan page.
Start with a pre-approval: I review credit, income and assets, then show you conventional next to every other program you qualify for. My team can close in as few as 9 to 18 days, and we keep you and your agent updated at every milestone. Compare all your options on the Wisconsin loan programs hub.
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